Navigating the Gloom So You Don’t Have To.

Gloom is a consulting studio supporting founders, creatives, and CEOs with the clarity, structure, and strategy they need to scale. Based in LA and Portland, we bring a fresh perspective to business building—bridging heart and hustle.

Our founder, Natalie Lane, works hands-on with early-stage brands, creative entrepreneurs, and mission-driven leaders to turn vision into momentum.